PRESS RELEASE: The Musical Brain

CTV Original Documentary THE MUSICAL BRAIN Explores How Music Tunes the Mind, January 31 on CTV

One-hour documentary features critically-acclaimed musicians Sting, Wyclef Jean,

Michael Bublé and Feist , along with Dr. Daniel Levitin

Musical icon Sting undergoes an MRI to help study the influence of music on his brain

Toronto, ON (January 13, 2009) – The power of music and its effect on the human mind is a fascinating topic for neuroscientists exploring the gateway to the mysteries of the brain. But can science explain everything there is to know about music? Premiering Saturday, January 31 at 7 p.m. ET on CTV (check ctv.ca to confirm local broadcast times), THE MUSICAL BRAIN is a new one-hour original CTV documentary that illuminates how the brain uses music to shape the human experience. Featuring insights from Grammy® Award-winning musicians Sting and, Wyclef Jean; Grammy and JUNO Award-winner Michael Bublé; and seven-time JUNO Award-winner Feist, this riveting documentary reveals how music is interpreted by those who create it and those who listen to it.


MEDIA NOTE: Download photos from THE MUSICAL BRAIN at www.ctvmedia.ca


Using the research findings of leading medical experts, including Dr. Daniel Levitin (This is Your Brain on Music), the documentary examines the physical, psychological and emotional responses to music through a variety of tests on children and adults. THE MUSICAL BRAIN also features candid interviews with Michael Bublé, Feist, Wyclef Jean and Sting who share what they have learned about the power of music in their lives.

In addition to discussing his passion for music, Sting puts his own musical mind to the test when he enters an fMRI (functional Magnetic Resonance Imaging) machine to have his brain scanned. Inspired by Dr. Daniel Levitin’s book, Sting undergoes tests to find out how music affects him on a physical and emotional level. Using state-of-the-art technology, THE MUSICAL BRAIN demonstrates how Sting responds to various types of music – complex and simple – and what his musical brain reveals about him.

“Music is a gateway to emotion and memory, pleasure and intellectual stimulation throughout our lives,” says writer and director Christina Pochmursky. “THE MUSICAL BRAIN follows Sting on his journey of discovery into his own musical brain, and also explores how music can define each stage of our lives.”

“This riveting documentary sheds light on the human musical experience and how science is teaching us more about it,” says Bob Culbert, Vice-President of CTV Documentaries. “The stories shared by the participating artists will resonate with viewers who understand the power of music in their own lives.”

THE MUSICAL BRAIN was created by writer/director Christina Pochmursky and producer Vanessa Dylyn for Matter of Fact Media in association with CTV and National Geographic Channels International, with the financial participation of The Bell Benefits Fund, The Rogers Documentary Fund, and Canadian tax credit programs. Bob Culbert is Vice-President of CTV Documentaries. Robert Hurst is President of CTV News and Current Affairs. Susanne Boyce is President, Content, Creative and Channels, CTV Inc.


About Matter of Fact Media

Matter of Fact Media is a Toronto-based production company specializing in HD documentary and factual programming. Launched in 2006 by producer Vanessa Dylyn and Christina Pochmursky, the former Commissioning Editor of The Documentary Channel, they are responsible for an impressive slate of documentaries and series that have aired on PBS, Discovery Channel, History Channel and Canal+ in Europe, CBC and upcoming films for CTV and National Geographic Channel.


About CTV

CTV, Canada's largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production facilities. More information about CTV may be found on the company website at www.ctv.ca.

-CTV-

For More Information:

Sónia Brum, CTV Inc.
416.332.5374
sbrum@ctv.ca


Jill Spitz, Publicist
416.482.1370
jillspitz@rogers.com


Christine Liber, Publicist
416.651.4722 x 1
Christine@libertyink.ca


Media Release: ctvmedia.ca